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It brings together world-class artists and rising stars, with performances held in Porto’s most stunning venues, including Casa da Música, Palácio da Bolsa, and World of Wine – Gaia, among others. Beyond its concert series, the festival also offers prestigious educational programs for professional and pre-professional pianists and composers.
For the 2024 edition, I had full creative ownership of the festival’s brand identity, developing it from concept to execution. My responsibilities encompassed the design and production of all event materials, including the website, social media assets, flyers, mupis, roll-ups, posters, videowalls, tickets, diplomas of participation, reports, and various documents.
A key challenge was establishing a strong visual angle that would make the festival stand out while appealing to all age groups and musical tastes. This was achieved through a bold, modern design approach, ensuring a striking and contemporary identity that resonated across diverse audiences.
Another key challenge was in UX/UI design, creating a seamless digital experience that balanced the festival’s two core aspects: concert events and educational programs. The goal was to ensure an intuitive and engaging interface, making it easy for both music lovers and aspiring musicians to find the information they needed.
Photography: André Rodrigues
