Through surf therapy, it strengthens their physical and mental well-being, empowers them with opportunities, and promotes gender equity.
My role in this project was to redesign the brand’s visual identity. The original logo featured a girl surfer, but its intricate, illustration-like design made it less effective for branding purposes—it lacked scalability, had low readability at smaller sizes, and was difficult to reproduce across different mediums. The goal was to simplify it into a more clean, versatile, and impactful mark while maintaining its essence.
Once the new logo was finalized, I created mockups to bring the brand to life—showcasing its refreshed identity across various applications. And just like that, voilà—a brand reborn!
Creative direction: Duarte Pires Project for: Duall Studio