WhiteKube, founded in Lisbon in 2012, is a digital agency focused on providing transparent, ethical, and goal-oriented solutions.
They’ve become a trusted partner and extension of their clients' internal teams through hard work, passion, and ambition.
My Role in this Project
My role in this project was to redesign the brand’s visual identity, shifting to a more modern and clean approach. I was also responsible for developing a series of social media templates and a company deck template.
Key Challenge(s)
The biggest challenge was, of course, the logo design. The company name, WhiteKube, refers to a white cube, and the original logo featured a Rubik’s cube, symbolizing the company’s multifaceted nature and its well-structured strategies. To modernize this, I created a monogram "WK", which unfolds like the blueprint of a paper cube, capturing the essence of strategy, structure, and innovation.
Credits
Creative direction: Duarte Pires
Project under: Duall Studio